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Posted by: kevinhogan | October 2, 2006

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10 Steps You Can Use to Persuade Anyone

10 Steps You Can Use to Persuade Anyone: Part One by Kevin Hogan

• No one wants you to know this….Someone told me once that there is an old formula in selling, and it’s how you sell anything…. Attention, Interest, (Desire, I think), and (Action, I think).
• I don’t recall the last two because the first two weren’t correct to begin with. The formula will not yield the hoped for results. It will fail.
• And of course it never surprises me that people fail in advertising (almost 50% of all ad campaigns BOMB)…when they don’t have to.

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