The Place of Safety with Kevin Hogan

10 Steps You Can Use to Persuade Anyone: Part One by Kevin Hogan

• No one wants you to know this….Someone told me once that there is an old formula in selling, and it’s how you sell anything…. Attention, Interest, (Desire, I think), and (Action, I think).
• I don’t recall the last two because the first two weren’t correct to begin with. The formula will not yield the hoped for results. It will fail.
• And of course it never surprises me that people fail in advertising (almost 50% of all ad campaigns BOMB)…when they don’t have to.

Magic IS Persuasion. Persuasion can be magical. In both magic and persuading others, you *must* know what people will do in specific scenarios and be able to predict those behaviors or actions. read more...

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